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The domain jmutzknives.com has the following in the web site, "Maker of Custom Handmade Knives." I observed that the webpage also stated " One Of A Kind Knives." They also stated " His handle materials include Bone, Hardwoods, Horn, Mother of Pearl, Ivory and many other rare and exotic materials. His knives are available on this site, at many west coast knife shows and in a few select knife stores in Southern California. Jeff will also take orders to custom make any knife to his customers specifications. Some of the sites Jeff is affiliated with using the links below." The meta header had Custom Knives as the first keyword. This keyword was followed by Sheaths, Hunting, and Kitchen which isn't as important as Custom Knives. The other words the site used was Collecting. Knife is also included but might not be understood by search crawlers.